“What can I write about in my blog?” It’s perhaps the most common question people ask themselves after they’ve realised the value and importance of writing a weekly blog for their site. And it can be tough. Coming up with 52 ideas every year of what to write about can be a big ask for even the most experienced writer.
So what’s the answer?
Well, there’s many. Seriously, there’s tonnes of things you can write about. And I can confidently claim that without knowing anything about you or your site. That’s because there are some simple ideas you can adopt that will ensure you always have fresh content.
To start with, what about your staff? Individually introducing each of your staff to potential customers in the form of a blog is a great way to break down the non-human image many companies have, whilst also allowing you to display the talent pool, skill and intelligence your company offers. Just write yourself a list of 15 to 20 questions, then use those questions to interview a staff member. You can take notes of their answers, or use a dictation app to capture the whole conversation. 15 to 20 questions should give you plenty of content for an informative and interesting blog.
In a similar vein, how about a short history of your company? When did it start? Who started it? How did it start? Why do you do what you do? What drives your company to keep on keeping on? You might think the story of your company’s conception is boring, but to potential customers it can provide them with important decision-enabling information.
Or, what’s your hero product/service? What’s the best-selling product or service you have to offer? Tell us all a bit about it. What does it do? How does it work? Why is it better than your competitors? And most importantly…what problem of mine will it solve?
And this is just the tip of the blog writing ideas iceberg. The most important thing is to just get started. As with most things, practice makes perfect. The more you do it, the easier it will get. Soon you’ll be writing blogs like a pro, as long as you make a start. And keep in mind, your competitors are probably all over this. So if you want to stay relevant, a weekly blog is a must.