This week we have a guest blogger. Alex Morrison is here with some great advice on how to hire a freelance copywriter. Take it away Alex.
89% of all brands use content marketing because it allows them to connect with their audience in a unique way. While this may cover a variety of channels, having quality written content in the form of blog posts, white papers, and newsletters can help you deliver valuable tools to your potential customers.
That said, finding a quality copywriter is not always straightforward. There are hundreds of writers out there, so finding the ideal fit can take a lot of time and patience. Below, I’ll discuss a few tips to help you find the best content creator for your project.
How to Hire a Freelance Copywriter
While it may not be listed under creative writing, creating content for a site, blog, or other media has an artistic feel to it. That said, companies need to collaborate with a copywriter and set the right expectations in order to get the best results.
Here are some tips to help you choose a high-quality content writer for your venture.
Keep Your Goals in Mind
If you are looking for a copywriter, there’s a strong chance you’ve already created a holistic plan that has a set of objectives. Keeping your goals in mind while looking for a writer will help you filter your options based on their qualities and how well they fit in your project.
Set a Budget
The cost of copywriting services can range from extremely affordable to relatively expensive, depending on the type of writing you’re looking for. Setting a budget early on will help you when it’s time to negotiate, plus it will also give you a realistic depiction of what you can achieve.
Request a Portfolio of Similar Content
When you’re looking for a particular type of writing, the best option is to ask your prospects to show you similar content they have written before. That said, if your potential writer hasn’t covered your industry but has other awesome qualities, you may want to give her a chance to collaborate on a few pieces.
Ask for References
Quality is important, but many companies value professionalism as much as penmanship. If this is the case for your organisation, you can ask for references and recommendations from previous clients. If your writer has a professional profile online or website, you can also check for any reviews or testimonials to get an idea of your prospect’s work ethic.
Keep Communication in Mind
Communication is critical for the success of any project, especially when it comes to writing. Ensure that your candidate can be reached through more than one channel if necessary and connect regularly to make sure their writing stays on track.
Be Clear About the Style You Want
Technical, casual, and informative are just a few of the many styles you can choose from. In order to get the best results, set expectations with your prospects about the type of content you want to receive. Most writers will tell you if they’re able to deliver what you want or if you’re better off finding another candidate.
Give Clear Instructions
Whenever you assign a task, request a revision, or provide feedback, give clear instructions of what you want your copywriter to do. Be assertive with your language and encourage your authors to ask questions if they have any doubts. This will give the writer guidance and help you forge a long relationship based on respect and transparency.
Find the Best Freelance Copywriter Today!
Although it may take some time, finding the best copywriter for your project will help ensure a high-quality piece of writing. If you want to learn more about my writing services, please get in touch and I’ll be glad to help.
Alex Morrison has worked with a range of businesses giving him an in depth understanding of many different industries including Business IT support, home improvement and health care. As the owner of Integral Media, he is now utilising his knowledge and experience with his rapidly increasing client portfolio to help them achieve their business goals.