Ok, so this blog has nothing to do with the sky, and I’ll probably struggle to work in any more Johnny Cash puns (and I refuse to acknowledge the Nicholas Cage debacles). But Ghostwriters are a topic I’ve been dying to write about for a while now. Specifically Ghostwriting and blogs.
WHAT THE HELL ARE GHOSTWRITERS?
For those who aren’t familiar with the term, Ghostwriters write content for others who then pass the work off as their own. Sounds shady I know, but it’s actually common, and widely accepted.
In fact, I ghostwrite blogs for a number of people. You might be surprised to hear just who I write for. Which I guess is the only downside for a Copywriter who’s ghostwriting. I write some stellar blog content (if I do say so myself) for some very reputable people. This content is very well regarded, yet other people get the credit. But, that’s part of the job, and it sure beats what I used to do for a living.
WHY GET SOMEONE ELSE TO WRITE A BLOG FOR YOU?
Is that even really a question (of course it isn’t, I just needed another heading).
The reason someone might utilise a Ghostwriter is usually one of the following…
- They’re time-poor, or
- Their written skills are less than impressive, or
- They don’t understand SEO
For a few of my customers, it’s all three.
IS GHOSTWRITING JUST OUTSOURCING?
And there’s a wise business philosophy that suggests that we should all “Pick the three things you do best, and outsource the rest”. In other words, if writing a weekly blog isn’t one of the top three things you do best above all else, then you need to be outsourcing it.