I’ve heard it said that the content on a website is not important as long as it has strong SEO properties. As someone who writes powerful SEO content, and non-SEO content, I can take an impartial view on this and believe me, well-written copy is VERY important. “But don’t I just need strong SEO to get people to…
Category: Copywriting
COPYWRITING IS MARKETING.
When I tell people what I do, the first thing they think of is copyright law and the protection of intellectual property. In the process of steering their thinking away from that, I explain to them that I write copy and that copywriting is marketing. When I write copy for a client, it’s nearly always…
Web Content - When To Refresh? Let Me help You There.
Many people make the mistake of thinking that once their web content is written, it’s done for good. Whether written by themselves or a professional Copywriter, they assume that it only needs to be done once. Maybe they understand that it might need minor updating every now and then. But on the whole, they consider…
How to choose a Copywriter.
If you’re in business, and you haven’t asked yourself this question yet, it’s likely that you will have to at some stage. Copywriters can be a critical part of growing your business or maintaining it. So let’s have a look at how to choose a copywriter. The right Copywriter for you. Like most things in…
Writing Blog Titles That Totally Work: 5 No-Fuss Tips
The first thing you need to know it that most people don’t bother to read past titles, so all that effort and time you’ve spent writing your brilliant article is wasted if nobody reads it. It’s estimated that two out of every 10 people will read your article and eight out of 10 will read…