I’ve heard it said that the content on a website is not important as long as it has strong SEO properties. As someone who writes powerful SEO content, and non-SEO content, I can take an impartial view on this and believe me, well-written copy is VERY important. “But don’t I just need strong SEO to get people to…
Category: Copywriters
COPYWRITING IS MARKETING.
When I tell people what I do, the first thing they think of is copyright law and the protection of intellectual property. In the process of steering their thinking away from that, I explain to them that I write copy and that copywriting is marketing. When I write copy for a client, it’s nearly always…
Web Content - When To Refresh? Let Me help You There.
Many people make the mistake of thinking that once their web content is written, it’s done for good. Whether written by themselves or a professional Copywriter, they assume that it only needs to be done once. Maybe they understand that it might need minor updating every now and then. But on the whole, they consider…
How to choose a Copywriter.
If you’re in business, and you haven’t asked yourself this question yet, it’s likely that you will have to at some stage. Copywriters can be a critical part of growing your business or maintaining it. So let’s have a look at how to choose a copywriter. The right Copywriter for you. Like most things in…
SALES LETTERS - BACK IN VOGUE
Once upon a time, sales letters were one of the most popular methods that companies used to sell their products or services. The act of writing a good sales letter became an absolute art form, as they were as common back then as spam emails are now. But just like spam emails now, the general…