I’ve heard it said that the content on a website is not important as long as it has strong SEO properties. As someone who writes powerful SEO content, and non-SEO content, I can take an impartial view on this and believe me, well-written copy is VERY important. “But don’t I just need strong SEO to get people to…
Category: Content
Web Content - When To Refresh? Let Me help You There.
Many people make the mistake of thinking that once their web content is written, it’s done for good. Whether written by themselves or a professional Copywriter, they assume that it only needs to be done once. Maybe they understand that it might need minor updating every now and then. But on the whole, they consider…
ENTERTAINMENT INDUSTRY? IS THAT YOU?
I’m looking to attract more clients who work in the Entertainment Industry. Recently I wrote some copy for a promotional company who manage the touring for some big name acts around Australia. They’ve started a new venture in a related field, and they asked me to write all the copy for their new website, their…
Copy that sells.
For some people, the subject matter of this blog is going to be pretty matter of fact. But, copy that sells is a big deal. Copy that doesn’t sell, isn’t copy. It’s content. If you’re not sure whether you need copy or content, I wrote a blog on it back in Feb. Not to say…
Niche Copywriter - Are they worth the extra money?
I’m currently writing some copy for a customer in the entertainment industry. I too have a background in entertainment, and as such, their copy has been extremely easy for me to write. This got me thinking on the subject of a Niche Copywriter. Are they worth the extra money they charge? The synergy between myself…