You may be familiar with the concept of blogging weekly. A weekly blog with powerful SEO, will improve your Google ranking. This will see you found by more people when they search. If you don’t believe me, go to Google and search for “Copywriter Adelaide”.
As I type this, I’m currently holding the top spot on page one for that search term. Sure, there are two paid ads above the Google Places, but my number one organic listing is massively valuable, and it didn’t cost me a cent. I achieved it just by blogging weekly.
I’ve held this spot for quite a while now, and being the number one spot on Google means I get a lot of enquiries.
There’s plenty of businesses out there who pay a lot of money to secure the top spot for their desired search term. In fact, they’re annually paying much more for SEO services than they would spend with me for 52 weekly blogs.
Why? I don’t know. Probably just lack of knowledge.
But Doug, I don’t want to be blogging weekly.
I hear that a bit. Many people don’t want a weekly blog. They only want fortnightly or monthly blogs. So let’s take a look to see if there’s any value in writing less than weekly.
In my professional opinion, it boils down to what you want your blog to do for you. Whatever the desire you have for your blog, publishing a weekly blog is more effective than fortnightly or monthly. Every time. It’s just math.
What’s in it for me if I blog less than weekly?
If you have no desire to improve your Google ranking, there are still some benefits to be had from blogging monthly. The first one that comes to mind is website perception.
If you go to someone’s website and their last blog is from six months ago, think about the subconscious perception that leads to. This business seems to be dropping the ball in some areas. They appear as though they can’t keep on top of everything in their company. Who wants to do business with an organisation like that?
What else can a non-weekly, regular blog do for me?
A monthly blog also allows you to display your industry expertise and position yourself as an experienced professional, and leader in your field. Quite often I have new clients contact me and straight away ask to engage my services.
There’s no selling required on my part. I don’t have to build credibility. My blog has done all the talking for me, and these new clients have sold themselves on my services. We skip all the preamble and jump straight into transactional business.
So it can still be worthwhile then?
There are definitely some valuable reasons for blogging fortnightly or monthly. You’ll hands-down get a better return on investment if you’re blogging weekly, but that doesn’t mean there’s no value in publishing less regularly.
But, you’ve got to be publishing with at least some kind of regularity.