I’ve heard it said that the content on a website is not important as long as it has strong SEO properties. As someone who writes powerful SEO content, and non-SEO content, I can take an impartial view on this and believe me, well-written copy is VERY important. “But don’t I just need strong SEO to get people to…
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COPYWRITING IS MARKETING.
When I tell people what I do, the first thing they think of is copyright law and the protection of intellectual property. In the process of steering their thinking away from that, I explain to them that I write copy and that copywriting is marketing. When I write copy for a client, it’s nearly always…
Faulty Towers The Dining Experience - Review.
The team at Interactive Theatre are back with their side-splitting dinner/theatre show, Faulty Towers The Dining Experience. If you can get a ticket, make sure you do. And if you’re a fan of John Cleese or the Fawlty Towers TV show, prepare yourself for an hilarious night of mayhem that will take you back decades.…
Web Content - When To Refresh? Let Me help You There.
Many people make the mistake of thinking that once their web content is written, it’s done for good. Whether written by themselves or a professional Copywriter, they assume that it only needs to be done once. Maybe they understand that it might need minor updating every now and then. But on the whole, they consider…
How to choose a Copywriter.
If you’re in business, and you haven’t asked yourself this question yet, it’s likely that you will have to at some stage. Copywriters can be a critical part of growing your business or maintaining it. So let’s have a look at how to choose a copywriter. The right Copywriter for you. Like most things in…
Writing Blog Titles That Totally Work: 5 No-Fuss Tips
The first thing you need to know it that most people don’t bother to read past titles, so all that effort and time you’ve spent writing your brilliant article is wasted if nobody reads it. It’s estimated that two out of every 10 people will read your article and eight out of 10 will read…
SALES LETTERS - BACK IN VOGUE
Once upon a time, sales letters were one of the most popular methods that companies used to sell their products or services. The act of writing a good sales letter became an absolute art form, as they were as common back then as spam emails are now. But just like spam emails now, the general…
BUSINESS BLOGS - YEP, YOU DO NEED THEM.
When I meet with a client to discuss the content for their new website, I always ask them what their intentions are for blogging. Business blogs are a must these days, and without them, you’re sending the wrong message to your target market. If you’re not convinced of that, let me ask you this… Why…
THE IMPORTANCE OF BEING EARNEST - REVIEW
Read the review right here, or at Adelaide Theatre Guide. Court Theatre Company RICHARD FLYNN THEATRE Until 07 May 2019 A lot of rehearsal has gone into this. With big chunks of dialogue, the precision with which the actors knew and executed their lines was impressive. But this just makes it all the harder to work…
MADE TO INSPIRE - REVIEW
CARCLEW9TH MAY 2019 Henry Thong‘s work in this series of short documentaries is outstanding. As Director and driving force behind the series, the profiling of his subjects is well thought out, beautifully shot, expertly edited, and packaged up tightly. This is a high-quality production from a directorial luminary. Now in its fourth season, “Made To…
SHOW US YOUR BOOK!
It’s often said that everyone has at least one book in them. I’d believe that, I’m just not sure how many of those books would be best-sellers. Some definitely would be though, but many of those will never be published. For the simple fact that they will never be written in the first place. WHAT…
How to Hire a Freelance Copywriter.
This week we have a guest blogger. Alex Morrison is here with some great advice on how to hire a freelance copywriter. Take it away Alex. 89% of all brands use content marketing because it allows them to connect with their audience in a unique way. While this may cover a variety of channels, having…
ENTERTAINMENT INDUSTRY? IS THAT YOU?
I’m looking to attract more clients who work in the Entertainment Industry. Recently I wrote some copy for a promotional company who manage the touring for some big name acts around Australia. They’ve started a new venture in a related field, and they asked me to write all the copy for their new website, their…
WHY IS SEO SO EXPENSIVE?
This weeks blog topic is pretty easy to sum up. SEO (Search Engine Optimisation) is expensive because… “experts” can get away with charging that much. The whole field is still just new enough that shrewd players can charge top dollar for their services. Unfortunately, it’s up to the purchaser to ensure they get their money’s…
IT'S BACK! N$C 2019. NOW'S YOUR CHANCE.
I’m going to stray slightly from the topic of copywriting this week and instead write about an exciting opportunity coming up for all those in business. If you’re looking for an edge over your competition, or a boost in your own professional and personal performance, you’ll want to read more about the N$C below. The…
REVIEW - ANIMAL FARM
Read the review right here, or at Adelaide Theatre Guide. ANIMAL FARM The State Theatre Company of South AustraliaThe Space TheatreUntil 30 Mar 2019 Review by Doug Phillips How on earth can you possibly condense Orwell’s classic “Animal Farm” into one hour and 24 minutes? It shouldn’t be possible. Yet that’s exactly what the State Theatre…
BLOGS AS BUSINESS WEAPONS
Have you ever considered blogs as business weapons? Picture this. Your website looks exactly the way it does right now. Maybe it’s awesome, maybe it needs an update. I don’t know. Either way, I want you to think about your blogs. Let’s say your last blog post was 3 months ago. Now picture a potential…