Month: August 2018

As a Copywriter, I get asked a lot about writing for websites. Mostly people want to know how much it costs. But I also get asked a lot about why I consider myself the right person to write their website content. The first of these two questions is boring. To me it is anyway. Without trying…

For most people, writing a weekly blog is a pain in the proverbial. Many try, only to find that after a few short weeks, the task gets itself assigned to the too-hard-basket. Unless you write for a living, writing a weekly blog can be a frustrating, time-consuming, and demoralising annoyance that will most likely be…

Last night I joined a crowd of business owners for Passion Turning Profit, hosted by Bram Lagrou at the Adelaide Convention Centre. If you’re not familiar with Bram’s work, allow me to enlighten you. Bram is often billed as a Sales Trainer. But as an attendee of his events, it’s clear to me that Bram is…

You’ve most probably heard the expression, “Content is king”. Have you ever stopped to consider why though? What is it about quality content that is so important? Well, there’s a few answers to that. To sum it up in two main points though… Your potential clients aren’t going to waste their time on crap. Quality…